Solution for Marketing Team
Case
In today’s environment marketing teams are striving to keep many balls in the air at any given time and cannot risk dropping or fumbling even one of them. The team is typically responsible for maintaining a presence in both traditional and social media, creating and maintaining all marketing materials up to date and making sure those materials are available when and where they are needed, and for developing and executing marketing campaigns.
Any one of these activities, especially taking campaigns from concept to launch, involves an intricate multi-step process during which the people involved must work in concert to be successful.
Yes – a busy department for sure with a myriad of activities that span everything from responses to last minute, emergency requests, to long term planning and execution of campaigns and new product launches, to the more routine but equally important work of maintaining a media presence. Marketing teams need great processes and supporting tools to ensure that their journey from inspiration to realization of your marketing initiatives proceeds smoothly.
Would you be interested in a solution that will facilitate collaboration between your team and your stakeholders as they together to create, organize, and confirm plans, and will keep everyone up-to-date and on pace along the road to success? If so, Candylio has the solution for your team.
By implementing our templated item types that are useful for Marketing such as Campaign, Product, Event, and Objective as well as other more generic items such as issues, we can create a vertical solution to support the marketing team. Also included in the solution is a portal to support internal requests for Marketing support.
Solution offer
- Enhanced collaboration features let you rally the team to share ideas, campaigns, plans.
- Space for your team and your stakeholders come together to create, organize, and confirm plans keeping content and context in the same place.
- Tools to prioritize, track, and discuss the team’s work in full context with complete visibility
- A fully integrated database with records of assets and configuration items
- Real time reporting
- A full document management repository with Confluence
- Sophisticated workflows in both Confluence and Jira
Products and add-ons
- Jira Core – assign task, monitor and report on progress of team’s activities
- Confluence – publish documentation/policies/guidelines/procedures; self serve access.
- Comala Workflows – add simple or complex reviews, tasks and approvals processes to Confluence.
- Insight – keep records of assets and configuration management in a central database that is fully integrated with other tools.
- eazyBI – augment standard Jira reporting with ability to create pivot table reports or explore different chart options and use predefined or custom calculation formulas.
- Comala Publishing – supports a for staged documentation process with private read-write master space for developing or updating content and public read-only spaces which are the snapshots of the master.